Airlines: the most trending companies on Twitter in Q3 2021
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Airlines: the top trending companies on Twitter in Q3 2021

12 Oct 2021 (Last Updated October 14th, 2021 13:54)

GlobalData research has found the top companies trending in airlines, based on their performance and engagement online.

Airlines: the top trending companies on Twitter in Q3 2021
Credit: JetKat/Shutterstock.com.

Using research from GlobalData’s Influencer platform, Airport Technology has named five of the top companies trending in airlines in Q3 2021.

Trending companies in discussions on airlines: The top five

1. American Airlines Group – 194 mentions

American Airlines trended in Q3 Twitter discussions around pilots filing a complaint against the airline for not providing accommodation during long halts. Contract of Carriage updated by the airline, and the expansion of the airline’s flagship lounge access to Hawaii routes were among the other discussions about the company on Twitter.

Leslie Joseph, airline reporter at business and financial news website CNBC, shared an article on 40,000 American Airlines pilots filing a complaint against the airline for failure to provide transportation and hotel rooms during layovers. The carrier’s failure to provide its crew with accommodation and transportation impacted their rest timings, according to the Association of Professional Flight Attendants and Allied Pilots that is representing the pilots. The pilots are also looking for reimbursements for the lodging expenses they incurred.

Headquartered in Fort Worth, Texas, US, American Airlines is one of the largest airline companies in the world. The company operates approximately 6,700 flights a day to more than 300 destinations globally. American Airlines is also a founding member of the oneworld® alliance, which is a group of leading airlines of the world.

2. JetBlue Airways – 117 mentions

The announcement of new routes by JetBlue, the first transatlantic route launched by the airline, and the Mint Studio Suite on the airline’s flight to London were some of the discussions that made the airline popular on Twitter in Q3.

Ben Mutzabaugh, senior aviation editor at travel website The Points Guy, shared an article on JetBlue’s announcement of new routes to New York and Boston to enhance the connectivity in the next phase of the Northeast Alliance with American Airlines. JetBlue announced the addition of 17 routes across seven new cities and two new countries to be implemented by 2021-2022. The flights to Kansans City and Milwaukee will include the modern Airbus A220-300 aircraft enabled with larger TVs and faster Wi-Fi.

JetBlue Airways is a low-cost airline headquartered in Long Island City, New York, US. It operates more than 1,000 flights every day serving 100 domestic and international destinations across North America, the Caribbean, Central America and South America.

 3. Deutsche Lufthansa – 72 mentions

Deutsche Lufthansa became popular on Twitter in Q3 around discussions on the reopening of the company’s first-class terminal at Frankfurt airport, the company’s budget subsidiary performing better than the flagship airline, and the development of energy-efficient flights under the ALBATROSS programme, in which the airline is a partner.

The Points Guy, a travel website, shared an article on the reopening of Lufthansa’s first-class terminal at the Frankfurt airport on 01 September. The company reopened the terminal after shutting it down for a year and a half due to the Covid-19 pandemic. The terminal is accessible by first-class passengers travelling on Lufthansa or its subsidiary airline SWISS.

Headquartered in Cologne, Germany, Deutsche Lufthansa is the biggest aviation company in Germany. The company has more than 530 subsidiaries and affiliated companies, including Lufthansa German Airlines, SWISS, Austrian Airlines, and Brussels Airlines.

4. Spirit Airlines – 69 mentions

The cancellation of flights by Spirit Airlines, the addition of three new routes by the airline to the Honduras Airport, and the company facing a lawsuit against shortcut boarding process were some of the discussions around the airline in the third quarter.

David Koeing, airline reporter at non-profit news agency Associated Press, shared an article on the surge in passengers that led to delay and cancellation of flights in the US. Airport checkpoints in the US recorded more than 2.2 million passengers on the first Sunday of August, according to the Transportation Security Administration. The revival in travel coupled with bad weather led Spirit Airlines to cancel 290 flights on 02 August.

Headquartered in Miramar, Florida, US, Spirit Airlines is an ultra-low-cost aviation company that operates more than 500 flights a day to 67 destinations across the US, the Caribbean, and Latin America.

5. Southwest Airlines Co – 65 mentions

Southwest Airlines pilots union’s plan to sue the airline over Covid-19 quarantines and voluntary unpaid leave, Southwest Airlines’ plans to reduce flights to address operational issues, and staffing issues faced by the airline were some of the trending discussions on Southwest Airlines in Q3.

Gary Leff, author at the View from the Wing travel blog, shared an article on Southwest Airlines pilots union’s plans to sue the airline over changes made to the pay and working conditions during the Covid-19 pandemic. Southwest avoided furloughs by offering pilots voluntary paid leave. The pilots union claims that the airline did not bargain with the union before making these changes. The airline also mandated pilots who were exposed to Covid-19 to remain in quarantine without pay, which led them to miss flight trips and lose pay.

Southwest Airlines is a low-cost airline headquartered in Dallas, Texas, US. The airline operates approximately 4,000 daily flights to 101 destinations in more than ten countries.

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