T4Stories from Actiu showcases the work of four local film-makers. The campaign celebrates its recent project in T4 of the Adolfo Suárez Madrid–Barajas Airport Four stories, shown exclusively on Instagram.
Equipping Spanish airports has been one of the biggest projects that Actiu has carried out in the last two years. To celebrate its anniversary and the local creativity of their country, Actiu collaborated with four local film-makers to produce T4Stories, four stories set in an airport.
The première of these four short films took place during the company’s 50th anniversary celebration on a stage that simulated an aeroplane, on which the first vertical cinema in history was created, projecting these four stories together with their stars.
The starting point was equipping T4 in Barajas, the latest in a line of airport projects carried out by Actiu, and which brings an end to the installation of more than 37,000 seats across Spain.
With the premise of being shot in a rather peculiar format, in a vertical position intended for mobile screens and social networks such as Instagram, all the short films had to start at Passport benches, places where people wait and start feeling excited about their trip.
Choosing the film-makers was part of the brand’s commitment to the country and supporting the creators. Thus, David Valero with ‘Argentina’, Miguel Esteve with ‘Sachiko’, Nerea Marcén with ‘Impulso’ and Álex Rey with ‘3257 km’ were in charge of coming up with the stories, in genres as varied as comedy, thriller, drama and documentary.