GrayMatter System Installed in Kempegowda International Airport

GrayMatter has installed its sales information system at Kempegowda International Airport in Bengaluru (KIAB), India.

According to the airport, the system provides real-time point of sales (PoS) data integration and commercial analytics across all concessionaires for the airport’s operator, Bangalore International Airport Limited (BIAL).

The technology will help provide a better retail experience for passengers at the airport through the targeted positioning of products and relevant offers. It delivers data-driven business insights concerning the performance of food and beverage (F&B) outlets, retail stores and duty-free shops, as well as categories of and individual products, and customer preferences.

BIAL chief commercial officer Kenneth Guldbjerg: “KIAB works with partners such as GrayMatter to offer our passengers a technologically-superior and seamless Airport experience.

“I look forward to the envisaged outcomes from this implementation, including the expected transparency that it will lend to retail revenue reporting. I am excited with the possibility of significant value addition through the system that would enable BIAL’s Commercial Team to receive invaluable customer insights to aid decision making.”