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  1. GrayMatter
11 March 2020

GrayMatter System Installed in Kempegowda International Airport

GrayMatter has installed its sales information system at Kempegowda International Airport in Bengaluru (KIAB), India.

According to the airport, the system provides real-time point of sales (PoS) data integration and commercial analytics across all concessionaires for the airport’s operator, Bangalore International Airport Limited (BIAL).

The technology will help provide a better retail experience for passengers at the airport through the targeted positioning of products and relevant offers. It delivers data-driven business insights concerning the performance of food and beverage (F&B) outlets, retail stores and duty-free shops, as well as categories of and individual products, and customer preferences.

BIAL chief commercial officer Kenneth Guldbjerg: “KIAB works with partners such as GrayMatter to offer our passengers a technologically-superior and seamless Airport experience.

“I look forward to the envisaged outcomes from this implementation, including the expected transparency that it will lend to retail revenue reporting. I am excited with the possibility of significant value addition through the system that would enable BIAL’s Commercial Team to receive invaluable customer insights to aid decision making.”

GrayMatter's AA+ is a groundbreaking analytics tool for all airports. 
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