GrayMatter Software Products for Airport Analytics, Concession Management and Car Park Revenue Management

GrayMatter offers a range of software products for airports, including enterprise-wide analytics, concession management and car park revenue management.

The products cover various technology areas including big data, analytics, data science, artificial intelligence (AI), Internet of Things (IoT) data integration services, BPM and mobility. With a host of leading global airports as its customers, GrayMatter has a unique identity as a provider of differentiated offerings.

Research and development for our Airport Analytics (AA+) solution have included a €3m investment from Finnish publicly funded financing innovation organisation Tekes. Our solutions have been featured in several aviation industry publications.

Modular Airport Analytics (AA+) software

GrayMatter’s AA+ pre-built enterprise-wide analytics solutions comprise ten modules, including commercial, operations, car park revenue, ground handling, finance and airline marketing.

There are also 48 sub-modules and more than 140 dashboards with over 700 key performance indicators (KPIs) and 20 predictive modules across several data systems for airport operators.

AA+ allows airports to carry out historical data analysis with role-based highly intuitive dashboards to track operational performance. It can also help to enhance commercial business, attract more airlines, reduce infrastructure maintenance costs, elevate the performance of people and equipment by predicting maintenance schedule.

Airport Concessions Management (Store Sense)

Store Sense enhances retail revenue and the shopper experience with the following business benefits

• Revenue leakage trapped by replacing manual sales reporting by the automated system
• Increase in revenue due to engagement via digital campaigns
• Prevention of opportunity loss in sales due to competitive price benchmarking
• Man-hours saving per month due to automation
• Prevention of opportunity loss in sales due to digital inventory tracking
• Increase in repeat customer wallet share due to loyalty programmes and store traffic profiling
• Cross-sell and up-sell promotion leading to return on investment (ROI)
• Improvement in customer service TAT due to employee tracking

Airport Car Park Revenue Management

Car Park Revenue Management (CPRM) optimises revenue from airport car park facilities using demand forecasting and price optimisation. The solution is a demand-driven pricing system that consists of machine learning-enabled future price recommendation. It is supported by dashboards and reports providing historical analysis of bookings and prices, as well as representation of data science model outcomes.

The solution takes into consideration aspects such as:

• Length of stay
• Day of the week
• Competitor pricing
• Booking pace
• Traffic trend
• Seasonality
• Special events
• Digital promotions
• Price variations with demand

Air service development solution (Sky Edge)

GrayMatter’s other products include Sky Edge, a solution designed to increase airport passenger base by providing air service development teams with a range of analyses to accommodate a variety of airlines, flights and routes.

The system uses an airport operational database (AODB) and baggage source message (BSM) data and concurrently analyses these to deliver data-driven actionable insights.