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  1. GrayMatter
18 March 2020

GrayMatter CPRM to be implemented at Stockholm Arlanda and Gotheberg Landvetter

GrayMatter’s car parking revenue management (CPRM) solution will be implemented at the Stockholm Arlanda and Gothenburg Landvetter airports in Sweden to aid in efficiency improvements for their parking operations.

The automated system will recommend optimal pricing for the airports’ car parks and assist in monitoring and decision-making.

Stockholm Arlanda has approximately 16,000 spaces across 15 car parks while Gothenburg Landvetter has around 9,000 spaces across 7 car parks. These car parks are operated by Swedavia.

Swedavia head of parking, parking and entry Vita Andrews said: “I am expecting that the CPRM system would enable much more accurate pricing in response to dynamic changes in factors affecting car park occupancy.”

GrayMatter CEO, Vikas Gupta, said: “We are glad to associate with Swedavia for this engagement. We are positive that the CPRM system shall deliver significant business value to Swedavia.”

Swedavia B2C products and pricing, parking and entry manager Eva-Lena Söderberg said: “We are excited with the promise of an automated system that would enable smarter pricing and stronger decision support. I have used similar revenue management systems for hotels and looking forward to seeing GrayMatter’s CPRM in action for our airports.”

GrayMatter's AA+ is a groundbreaking analytics tool for all airports. 
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