Sydney Airport has launched a new lifestyle precinct at T2 Domestic that includes new food and beverage concepts with the aim of offering a fresh and relaxing experience to passengers.
The area features a number of airport brands such as JB Hi-Fi, BONDS and LEGO, which are located between the recently modernised casual dining precinct and the Jetstar and Tigerair gates.
Sydney Airport chief commercial officer Vanessa Orth said: “We want our customers to feel relaxed before they board their flight, so we’re looking at the end-to-end journey more holistically from the time they start planning a trip to take-off, and how we can enhance every step along the way.
“We’ve partnered with strong, local Australian brands to deliver our new lifestyle precinct with concepts that should appeal to everyone including technology, apparel, news and books, toys, and most importantly, a chocolatier.
“We’re reimagining the travel experience for our customers and look forward to delivering so much more to ensure their time at Sydney Airport is seamless and relaxing.”
Apparel brand Bonds has opened its first airport store in Australia, while JB Hi-Fi opened its new store at Sydney Airport’s T1 International terminal.
A new bar concept, Fat Yak, has also set up its shop in the new lifestyle precinct.
Sydney Airport said that the new lifestyle precinct has been designed with customers’ feedback in mind and will soon unveil a relaxing dwell area with new furniture, fixtures, enhanced connectivity and upgraded wayfinding.
The new lifestyle precinct is situated at the T2 Domestic terminal beyond security towards Gate 49.
In September 2018, Sydney Airport stated that it will reduce announcements at T1 International Terminal as part of a new ‘quiet terminal’ initiative to offer a relaxing environment for passengers.