SITA has deployed its Horizon Passenger Management and Distribution solution for the new South Korean low-cost airline Air Seoul, based at Seoul Incheon International Airport.

Having launched its operations, the South Korean carrier has introduced new flights reservations, check-in, boarding, and a wide range of departure control and weight and balance activities managed by SITA Horizon.

Air Seoul CEO Ryu Kwang-hee said: “Launching a new airline brings many challenges and it is vital to have strong partners supporting the new operations.

“SITA brought a depth of industry knowledge and commitment which has proven invaluable. Its Horizon passenger management and distribution system was introduced seamlessly and it is clear that the flexibility of this new-generation system will support our growth in the future.”

SITA Horizon Passenger Management and Distribution solution provides a wide range of passenger management services to Air Seoul.

It facilitates the airline with distribution neutrality guaranteeing unbiased access to every available channel, which includes all global distribution systems (GDS) and agency contact centres, alliance and code share partners.

"Launching a new airline brings many challenges and it is vital to have strong partners supporting the new operations."

SITA Asia-Pacific president Ilya Gutlin said: “Air Seoul selected SITA Horizon because of our experience in managing and delivering successful implementations, our knowledge and understanding of the Korean market practices and requirements, and our flexible technology platform, which is ideal for a low-cost airline.”

Currently, the new South Korean airline serves ten destinations across five countries and has plans to increase the number of routes throughout 2017.

In addition, SITA has published a new report of the 2016 Passenger IT Trends Survey revealing that the use of self-service technology in Saudi Arabia is expected to increase over the next 12 months.

According to the findings, airline passengers in the Middle East country prefer to use technology for self-service rather than face-to-face interactions at the airport.

Image: Air Seoul commences operations using SITA Horizon technology. Photo: courtesy of SITA.