Transreport has agreed its first partnership in the aviation sector with the UK’s East Midlands Airport. The airport will integrate the transport accessibility firm’s Passenger Assistance app into its offerings for disabled passengers. 

East Midlands (EMA) is part of the Manchester Airport Group (MAG), located between Derby, Nottingham and Leicester. Passenger Access allows passengers to view and book available accessibility services before they travel. The firm began its operations in the UK rail sector, but recently told Railway Technology it was in the final stages of a contract to migrate into the aviation sector

Transreport has been allowed to expand its scope with a $12m investment from private equity groups at the start of the year. 

Back in January, founder and CEO Jay Shen explained the conversations with airline and aviation stakeholders had begun after its rail product proved successful and passengers asked if it could be expanded. 

“We have a lot of disabled people coming to us and saying: ‘Why can we have similar technology when I travel by air?’ Hence, we started talking to airports and airlines and realised actually, there is indeed a need for this,” he told our sister site

Remarking on today’s announcement, Shen said EMA was chosen due to its ongoing work to expand accessibility. 

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“The team at East Midlands Airport are already pioneers in inclusive travel. As well as being recognised for their commitment to accessibility and inclusion, they are award-winning in the accessibility space,” he said. 

“At Transreport, our technology has been specifically designed for disabled and older people, and we are excited to work with an airport where they hold themselves to an incredibly high standard, in order to provide excellent service to all customers.”

“This is just the beginning of our ambition in the aviation industry and by working together with airports and airlines in the UK and internationally, we aim to enhance accessibility. Those in the industry are aware of the challenges present in current assistance processes, but we can see tremendous potential and appetite for positive change. We are committed to working towards our vision in which everyone can fully enjoy and utilise airport facilities, and to creating a new standard of aviation travel for all,” Shen added. 

EMA’s customer and planning director Mike Grimes said the “tailor-made service” provision was key to the investment. 

“Our aim is to offer an effortless travel experience to all our customers and we’re really proud that we already achieve high levels of customer satisfaction with our assisted travel service,” he said. 

“With this new technology, we can provide a tailor-made service which will give customers all the information and choice they could want on their journey through the airport, so they can relax and start enjoying being on holiday before their plane even leaves.”