Aerial view of Palm Beach International Airport in Palm Beach County, Florida. Credit: D Ramey Logan.

Palm Beach International Airport (PBI) in Florida, US, has awarded a five-year advertising contract to Clear Channel Airport (CCA).

The contract was awarded to CCA following a competitive process that saw the participation of two other out-of-home (OOH) advertising companies.

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This year, CCA won contracts from Philadelphia International Airport (PHL) and Omaha Airport Authority’s Eppley Airfield (OMA).

Under the contract, CCA will incorporate different media assets and the latest digital technology. This includes a head-on digital network throughout the concourses, a flight information display system (FIDS) LCD network, and V-Portrait LCD network throughout baggage claim at PBI.

Additional assets to be installed at the airport include multiple large-format LED video walls, integrated and energy efficient custom fixtures, experiential zones and regionally themed wallscapes.

These enhancements are expected to improve the passenger experience while allowing global and local brands to reach over 6.5 million passengers annually at PBI.

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Palm Beach International Airport director Laura Beebe said: “Clear Channel Airports has been a true partner and is a leader in the airport advertising industry. As such, we are excited to continue our relationship with Clear Channel Airports.”

Clear Channel Airports president Morten Gotterup said: “CCA is experiencing record growth by concentrating on powerful partnerships with the most progressive airports.

“We have invested, innovated and customised together with PBI for many years and we’re excited to continue to evolve the passenger and advertiser experience at PBI to be even more inviting.”

According to Clear Channel Airports, the contract and media upgrades will commence from October this year.

PBI reported a 2.6% increase in annual passengers from 2017 to 2018.