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November 5, 2015

Sydney Airport to enhance digital experience for passengers

Sydney Airport will enhance its in-terminal digital platform in partnership with Discovery Technology.

By Lopamudra Roy

Digital

Sydney Airport will enhance its in-terminal digital platform in partnership with Discovery Technology.

The passengers will be offered faster Wi-Fi service at terminals one and two.

The two partners are striving to provide engaging and relevant content to the passengers through a ‘walled garden’.

The passengers will have access to a range of information on retail, food and dining, competitions, and the latest flight details.

The airport has integrated Wi-Fi with SCALA, a media software that allows brands to deliver fresh, relevant and informative content to the travellers across a number of in-terminal digital screens.

"Technology is an essential part of Sydney Airport’s business and increasingly important to passengers seeking more choice, control and connectivity."

It was also the first airport in Australia to launch a free Wi-Fi service in 2010.

In 2014, there were more than 4.8 million sessions on Sydney Airport’s Wi-Fi network, with 90% of people entering the airport with a mobile device.

Sydney Airport head of advertising and new media Martin Salter said: "Technology is an essential part of Sydney Airport’s business and increasingly important to passengers seeking more choice, control and connectivity.

"We recognise the need to align with strong industry partners like Discovery Technology to ensure we’re delivering the very best digital experience to passengers. Our goal is to provide a premium media platform for both brands and passengers,"Discovery is an independent software technology developer in Australia.

Discovery Technology director Brendan Williams said: "We are delighted to partner with Sydney Airport on the digital innovation that will ultimately assist them to refine their digital content and provide exceptional opportunities for passengers to access a virtually endless supply of relevant information whilst they’re in the airport."


Image: Travellers at the airport will enjoy enhanced digital experience. Photo: courtesy of SydneyAirport.

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