View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
November 11, 2015

New soundscape installed at Gatwick Airport in London

A new soundscape has been successfully deployed at Gatwick Airport in London, which is said to be the world’s largest interactive sound installation.

By Lopamudra Roy

A new soundscape has been successfully deployed at Gatwick Airport in London, which is said to be the world’s largest interactive sound installation.

The new attraction, which is located on Gatwick’s 180m-long Skybridge, is an ‘A Living River’ soundscape of sights and sounds of Yangtze River in China, reported Airport World.

Passengers at the airport can experience and enjoy 3D sounds of flowing river, rippling water, birds chirping and even a Cessna aircraft flying overhead.

The installation is an initiative of HSBC to celebrate its 15 years of partnership with World Wildlife Fund (WWF) and The Water Programme in the Yangtze.

HSBC had given marketing and communications company, J Walter Thompson (JWT), the contract to install the soundscape.

Gatwick Airport chief commercial officer Guy Stephenson was quoted by the publication as saying: "Airports are all about experiences and I believe that we have created something unique here that will delight and entertainment our customers and that they will go home and talk about it and Gatwick Airport."

The sounds were recorded by sound designer and audio specialist, Nick Ryan, and his colleague at 35 different locations in a five-day trip along the 6,300km-long stretch of the river.

The project started in 2014 and took 14 months to complete.

Earlier in 2013, Gatwick unveiled an interactive media wall introduced by Eye and Monster Media which provided a specially designed memory game on travel to entertain the passengers.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The airport industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Airport Technology