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UK’s Manchester Airport has launched a new marketing campaign to attract a range of retail and food and beverage (F&B) outlets as part of its £1bn transformation programme.
Titled ‘We are changing’, the campaign has commenced following the start of construction work on Terminal Two at the airport this year.
As part of the Manchester Airport transformation programme (MAN-TP), Terminal Two will be expanded to more than double its original size.
The facility will be able to accommodate 60 new units in more than 167,000ft² of retail space, which will not only have high street retailers but will also open opportunities for a wide range of independent and local brands.
Manchester Airport commercial director Stephen Turner said: “The transformation programme is a hugely significant investment for the airport as we look to create a facility that will give our passengers a world-class experience.
“We have a chance to create a unique retail environment that will be memorable and engaging for our customers.”
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By GlobalDataIn order to develop retail units to suit all sizes, a new market area has been proposed for supporting pop-up food stalls and smaller independent F&B outlets.
As part of the ‘We are changing’ campaign, two industry events will be held at the airport in November. One of the events is being organised for existing retail partners, while the other event will be for new interested retailers who can meet the team and know more about the opportunities the development intends to offer.
With the development of Terminal Two, Manchester Airport will have the capacity to accommodate 45 million passengers each year.
Image: Manchester Airport to open new retail and food and beverage outlets at expanded Terminal Two. Photo: courtesy of Manchester Airport Group.