Finnish airport operator Finavia is set to launch its new content marketing campaign #LIFEINHEL, during which a Chinese man will live in the terminal at Helsinki Airport for 30 days.

Through the new programme, which is slated to begin on 10 October, Finavia intends to prove that Helsinki Airport is the best hub in the world and offers the fastest connection between Asia and Europe.

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Finavia Marketing and Communications senior vice-president Katja Siberg said: “Helsinki Airport is the leading and best-connected long-haul airport in the whole of Northern Europe.

“We are also the forerunner in serving Chinese customers.”

As part of the project, Chinese actor and television personality Ryan Zhu will live in a small cabin at the airport terminal for a month where he will have to face daily challenges in order to be acquainted with the Finnish way of life.

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"Helsinki Airport is the leading and best-connected long-haul airport in the whole of Northern Europe."

Siberg further added: “The entire airport personnel is waiting for Ryan Zhu’s arrival. We want to give him an unforgettable experience!

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“The campaign’s feedback will be extremely valuable in making our services even better. We want our influencer to really feel at home at Helsinki Airport.”

Ryan Zhu's experiences inside Helsinki Airport will be broadcast every day for the entire month on Social Media.

The #LIFEINHEL programme to be hosted by the airport will be a combination of reality TV, game shows and Social Media.

Image: Chinese actor Ryan Zhu will stay inside Helsinki Airport for 30 days. Photo: courtesy of Finavia.