US-based computer company NCR is set to deploy its omni-channel technology solutions at Dubai International Airport (DXB) and Dubai World Central (DWC).
Currently available on kiosks, mobile phones, tablets and personal computers, NCR's Wayfinding technology aims to enhance services for passengers travelling through the two airports.
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DXB, which handled more than 80 million passengers last year, has adopted NCR solutions to help passengers find gates, restaurants or duty-free shopping areas.
NCR Travel and Entertainment account director Nick Wagnitz said: “Omni-channel is a huge opportunity for airports and other travel venues to really deliver a highly intuitive consumer engagement programme which is seamlessly integrated across all channels, meaning however a customer chooses to interact with your venue they receive the same look, feel and standard of service.”
Airport operator Dubai Airports launched the new NCR technology using HTML 5, allowing passengers to access the NCR Wayfinding software using any mobile device.
Dubai Airports Digital Media head Matt Horobin said: “NCR was able to help us to leverage the same software running on our kiosks and extend it to mobile devices, so we were able to guarantee consistency of customer experience across the different channels.
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By GlobalData“The big advantage for us lies in the flexibility of HTML 5 and therefore the ability to integrate into all of our platforms across our total ecosystem, giving our passengers a consistent experience and ourselves an efficient solution to manage.”
The NCR software allows Dubai Airports to maintain navigational information for the airport through a single content management system.
The airport operator has also added the new map solution to tablets used by airport staff, enabling them to provide improved assistance to passengers.
