Gentrack Group has launched the new brand Veovo for its airport division that is designed to help airports manage resources, systems, operations, service providers, and passenger flow.

Veovo integrates the company’s Airport 20/20 operations solution with the recently acquired BlipTrack guest predictability and Concessionaire Analyzer+ revenue solutions.

The establishment of Veovo provides a cohesive brand for Gentrack’s predictive collaboration platform for airports.

Veovo’s platform delivers data-driven certainty to transform the airport environment and provides airports with passenger flow and prediction capabilities from BlipTrack. Revenue management and maximisation tools are provided through the Concessionaire Analyzer+ module.

“Veovo unlocks insights across the airport ecosystem, predicting the best path forward and quickly connecting all stakeholders and resources to respond.”

Veovo general manager Chris Warrington said: “Airports need to innovate aggressively to cope with increased passenger numbers and dynamically adjust for the matrix of daily variables.

“At the same time, to engage passengers, many airports are looking to transform their role from transit terminus to guest destination. Like many other value chains, airports are now able to access big data innovations which can help them optimise their entire operation.

“Veovo unlocks insights across the airport ecosystem, predicting the best path forward and quickly connecting all stakeholders and resources to respond brilliantly, no matter the situation.”

At present, more than 110 airports and their stakeholders are using the Veovo platform to plan and predict every interaction.

Headquartered in New Zealand, Veovo has offices in the UK, US, Denmark and Malta.