Riyadh Air, the second flag carrier airline for Saudi Arabia, has showcased its new brand and livery with a display of its first Boeing 787-9 Dreamliner during the Paris Air Show.
The aircraft, brought to Paris for a static display, is the first of the company’s 39 787-9s to be delivered by Boeing as part of a deal signed shortly after Riyadh Air’s establishment. The agreement also included the option to purchase another 33 jets of the same model.
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Speaking after that deal was announced, Riyadh Air CEO Tony Douglas described the airline as “at the core of shaping the future of global air travel” thanks to the “integration of digital innovation” as part of the travel and guest experience.
The 787-9s arrival in Paris was also proceeded by a fly-over in Riyadh last week to showcase the new brand identity, which was designed to bring together Saudi Arabian heritage with modern-forward thinking technology under the tagline “the future takes flight”.
Riyadh Air’s plans aim to bring the airline to over 100 destinations and serve as part of a national drive to see 100 million visitors a year by 2030 under the leadership of CEO Tony Douglas, formerly of Etihad Airways.
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The “digitally-led” airline was first established in March 2023 and will start commercial operations in 2025. It is wholly owned by Saudi Arabia’s Public Investment Fund (PIF), chaired by the Crown Prince Mohammed bin Salman bin Abdulaziz and it is part of the country’s attempts to expand its tourism industry.
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By GlobalData
