Due to the ongoing Covid-19 pandemic, advertisers in the airline industry have paid for fewer ad impressions in 2020.
According to the data collected from adtech company Setupad, paid airline industry ad impressions in the 15th week of this year were 2,661, which is a decrease of 99% from the 411,812 registered last year in the same period.
The decline in bought impressions in the 15th week of each year was found to be significant.
In the first 15 weeks of 2019, advertisers purchased around 4.5 million ad impressions while, in the same period this year, 1.4 million impressions were bought, marking a decline of 67%.
The data shows that the decline in ad impressions began in the start of February when the Covid-19 pandemic began to spread across the world.
To prevent the spread of the Covid-19 coronavirus, the governments of many countries opted to implement lockdowns and travel restrictions, which included air transport.
Based on the current spread of the coronavirus, it is expected that the borders will be closed until the outbreak decreases.
Due to these restrictions, it is expected that paid ad impressions will be low even in the second quarter of 2020.
The Covid-19 pandemic has so far killed over 171,000 people and infected around 2.5 million people worldwide.
Last week, Airports Council International (ACI) World stated that it expects the airport sector’s revenue to fall by $77bn this year due to the pandemic.