Stansted Airport in London has installed a 39ft NanoLumens large scale visualisation system that displays advertisements, flight information and airport updates.
The system has been installed by advertising agency Eye Airports as part of £8m project Redefining Airports.
The project aims at enhancing digital opportunities for advertisers at UK airports, including Gatwick, Manchester, Stansted, Bristol and Newcastle.
Stansted Airport has become the first in the UK to feature a curved screen passenger-engagement system.
NanoLumens EMEA managing director David DaCosta said: "Airports have a unique need to deliver important information right alongside advertising to tens of thousands of people every day.
"By utilising our one-of-a-kind technology, Stansted Airport is making it easier for their customers to find their flight information as well as providing an advertising platform that simply can't be missed.
"The display's curvature attracts the eye and stands as an interesting piece in itself, as people don't often see such a large digital display, let alone one that curves along a wall."
A second NanoLumens screen will be installed at the airport soon.
Claimed to be one of the fastest growing airports in the UK, Stansted handles nearly 20 million passengers annually and the installation of the NanoLumens expected to help the airport improve its passenger experience.
The Stansted Airport is currently investing around £260m in expansion, including £80m for terminal upgrade slated to be completed later this year.
Image: Stansted airport is the first airport in the UK to install a curved screen passenger-engagement system. Photo: courtesy of Nanolumens.