Australia's Sydney Airport has entered into a seven-year contract with German travel retail operators Gebr Heinemann to run its duty-free operations.
The company was selected after a global tender process with a shortlist of three candidates. Gebr Heinemann will begin operations on 17 February 2015 and the contract will run until 31 August 2022.
Sydney Airport chief executive officer Kerrie Mather said: "Heinemann will introduce more than 400 new brands to the airport tailored to our evolving passenger mix, along with an innovative design concept creating a unique sense of place.
"The space will be reconfigured to focus on customer orientation zones and establish clear lines of sight to aircraft gates and other areas of the terminal to significantly improve the passenger experience."
Gebr Heinemann currently operates the National Geographic and A Little Something stores at the airport's Terminal 1. After the contract comes into force, the company will run a total of five duty-free shops in different areas of the terminal.
Heinemann Asia-Pacific chief executive officer Max Heinemann said, "We were particularly encouraged by Sydney Airport's challenge to 're-think' all elements of its duty-free business, because this aligns precisely with Heinemann's philosophy of constantly challenging the status quo.
"We promise to create an authentic and living representation of Sydney that breaks away from tired stereotypes, by delivering an environment that is an extension of the city of Sydney in all its exuberance."
Image: The international terminal of Sydney Airport. Photo: courtesy of Sydney Airport.