International advertiser JCDecaux has won a seven-year contract to provide advertising services at George Bush Intercontinental Airport in Houston, Texas, US.
The company will set up a new generation of digital advertising displays at the airport, including a network of 70 inch digital screens, high definition LED video walls, and interactive directories in the baggage claim and concourse areas.
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JCDecaux executive board chairman and co-CEO Jean-François Decaux said: "Following the recent award of new advertising concessions at Los Angeles International and Boston Logan International airports, this new contract reinforces JCDecaux’s global leadership in large international airports in the United States.
"This new concession will allow us to bring to Houston the latest generation of digital and interactive displays, to better serve our airport partners, the travelling public and our advertising clients."
The deal includes the option of a three-year extension.
George Bush Intercontinental serves 40 million passengers in 2013, including nine million international passengers, and is the tenth busiest airport in the US.
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By GlobalDataIn December JCDecaux entered into an eight-year deal with Boston’s Logan International Airport to provide interior and exterior advertising, sponsorship services, and also create a new digital signage network.
It also signed a deal with Los Angeles International Airport to provide advertising services through 2020, with a possible three-year extension, in a deal which is expected to be valued at least $180m.
Image: As part of the deal, JCDecaux will set up a new generation of digital advertising displays at the airport. Photo: courtesy of Henry Han.
