UK-based aluminium structures manufacturer Boldman and AJAR-tec have successfully installed the UK’s largest outdoor advertising screens for advertising at Heathrow Terminal 2.
Deployed at the Terminal 2 building facade, at departure level, the screens are used for advertising to 55,000 passengers travelling through the terminal each day.
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The screens were manufactured and installed by Boldman and AJAR-tec is the contractor responsible for project management and electrical works at the airport.
The 11.5m by 4.8m screens weigh 4.8t each and were constructed out of a lightweight aluminium profile system comprising of 180 individual panels separately mounted to the aluminium frame.
As part of the structural installation criteria, weight and wind tolerances were calculated and tested before the start of the project.
Boldman CEO Nigel Clarke said: "It is vital that outdoor screens can withstand high winds and extreme changes of temperature and weight without an effect on structural integrity whilst maintaining image quality for advertisers.
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By GlobalData"Aluminium is the perfect material for this as it is lightweight, strong and allows for extreme accuracy in manufacturing. We were able to deliver the materials and assemble on site with no welding required."
AJAR-tec director Michael Keane said: "We have been working as Heathrow’s specialist technology partner and providing maintenance and support services to the specialist technologies for the past four years now.
"Heathrow transports 70 million passengers across the world every year and the airport consistently achieves high passenger satisfaction ratings so it was vital we delivered the project on time, on budget and the quality matched Heathrow’s high standards."
The screens will be operational throughout the year, for 19 hours a day each and are expected to have a lifespan of at least 100,000 hours.
Owned by Heathrow Retail, the screens will be used for attracting advertisements from brands to generate revenue for the Airport business in addition to Heathrow’s own marketing use.
Image: The screens are owned by Heathrow Retail. Photo: courtesy of Heathrow Airport.
