CCA is a brand division of US-based outdoor advertising company Clear Channel Outdoor, which is a subsidiary of American mass media company iHeartMedia.
The first media company to provide an in-terminal advertising concession to HNL, CCA’s advertising programme will cover unique and advanced digital assets and displays.
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The installation of CCA's digital advertising network at HNL is scheduled for 1 May.
Hawaii Department of Transportation (HDOT) Airports Division deputy director Ross Higashi said: “The new advertising contract at Honolulu International Airport will generate additional revenue, which will help improve our airport facility.
“We look forward to working with Clear Channel Airports on this new venture.”
CCA’s digital advertising network at HNL will feature custom fixtures that complement the architecture and passenger flows at the US airport.
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By GlobalDataIt will also include 20 high-definition digital screens, six digital LED screens, a comprehensive baggage claim digital network, sponsorships and event marketing opportunities for advertisers, and experimental brand displays.
CCA currently operates more than 250 digital media network programmes at airports worldwide.
In November 2016, CCA entered a five–year partnership extension with Austin-Bergstrom International Airport (ABIA) in the US, to upgrade the airport’s digital and printed media programme, which is slated to come online in early 2017.
