Bloomberg plans to create a hub at London City Airport (LCY) early this year to provide news, data and travel information to business travellers.
The hub will be home to a number of physical and digital touch-points within the airport, which will deliver enhanced connectivity in a dynamic environment.
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Bloomberg chief marketing officer Maureen McGuire said: "The Bloomberg Hub is an innovative and exciting brand sponsorship, which goes beyond traditional advertising.
"This is Bloomberg’s biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial centre.
The hub is expected to enhance the experience of nearly 3.4 million customers passing through LCY each year, of which nearly two-thirds are estimated to be those travelling for business.
LCY chief commercial officer Matthew Hall said: "Time is money, and staying productive while in transit is of paramount importance to today’s business traveller.
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By GlobalData"The Bloomberg Hub adds an innovative extra dimension to the airport’s core propositions of location, convenience and speed of transit, which are what makes LCY London’s business airport of choice.
"Bloomberg’s unrivalled provision of business-focused information and ancillary data will allow our customer base to complete their journey better prepared for what’s happening in the world."
