Airline extends its connection with Saudi football through the high-profile club tournament. Credit: Emirates.

Emirates has announced its contract as the main sponsor and official airline of the King Salman Club Cup in 2023, aligning with the Kingdom’s Vision 2030.

The tournament deal, starting on 27 July, provides Emirates with in-stadium brand visibility as well as on-site advertising during the King Salman Cup – the UAFA region’s premier club championship.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Jabr Al-Azeeby, vice-president of Emirates airline for Saudi Arabia remarked on the new partnership: “Emirates is one of the biggest names in sports and is heavily involved in the sport of soccer, helping fans get closer to the action and engaging in ways that go far beyond logo recognition.

“We’re committed to engaging with fans across new soccer frontiers by supporting the King Salman Cup 2023. We’re also incredibly proud to play a role in supporting Saudi Arabia’s 2030 Vision to become a global powerhouse for professional sports.”

Emirates said it aims to contribute to Saudi’s Vision 2030 by helping to grow the Kingdom’s aviation sector and stimulating robust traffic growth, increasing connectivity and deepening its global footprint.

See Also:

Emirates has placed soccer at the heart of its sponsorship portfolio.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The airline’s logo has appeared on the shirts of top international clubs such as AC Milan, Real Madrid, SL Benfica, Arsenal and Olympique Lyonnais.

According to GlobalData’s sponsorship sector report, 75.2% of Emirates Airline’s total sponsorship spending is on soccer deals.

The report found that sports sponsorship in 2023 has a projected value of $990m, with soccer representing the most lucrative market for airline sponsorship sector spending.