Delta Air Lines has partnered with Misapplied Sciences to launch its Parallel Reality experience for passengers at Detroit Metropolitan Airport in the US.
Set to be introduced in the middle of this year, the Parallel Reality technology will allow multiple customers to simultaneously view tailored journey-related content from one digital screen.
This new opt-in technology will provide wayfinding and personalised travel information such as directions to departure gates or the closest Delta Sky Club.
Users will be able to view the information in their chosen languages.
During the beta experience, around 100 passengers will view customised content from the screen at the same time.
Parallel Reality will be located at Concourse A of McNamara Terminal near the Delta Sky Club.
Passengers who wish to use the technology will have to scan their boarding pass and choose their preferred language.
The technology uses multi-view pixels and exclusive technology to allow each passenger to view their personalised information on the digital screen.
Misapplied Sciences CEO Albert Ng said: “We are looking forward to bringing this to life with Delta. The team there quickly saw the value the Parallel Reality experience would bring to its customers and had the vision, brand and resources to help bring it to market.
“While we will start with Delta customers in Detroit, eventually Parallel Reality technology can be used to create seamless, engaging and personalised experiences in nearly any out-of-home venue, ranging from stadiums to theme parks to convention centres and more.”
In November, Delta Airlines made plans to introduce facial recognition technology at Seattle-Tacoma International Airport in the US by the end of the year.