Software company Accenture has partnered with Singapore’s Changi Airport Group (CAG) to establish and operate a digital factory named DIVA to transform the airport’s operations.

DIVA, which stands for digital, innovation, ventures and analytics, is intended to help CAG develop, experiment and introduce new digital products and services, from conceptualisation to market launch.

Staffed with professionals from both CAG and Accenture, DIVA taps the latest innovative technologies and capabilities, including artificial intelligence (AI), digital marekting, big data / analytics, predictive maintenance and the Internet of Things (IoT).

The facility will focus on delivering business outcomes at scale, with predictable delivery schedules and quality controls.

This approach makes use of new ways of working, with design thinking, quick prototyping and experimentation forming the basis.

Accenture market unit group lead for business across Australia and New Zealand, South East Asia, India, Africa and the Middle East Fabio Vacirca said: “Picture a start-up environment where employees begin by thinking about what the customer wants and work backwards from there, experimenting rapidly to develop innovative products and services.

“DIVA is enabling CAG to reevaluate how the airport operates and develop digital solutions to ensure that it remains a world-class leader.”

Accenture helped CAG to develop an AI-powered virtual assistant, which will help in airport operations and serve as a predictive maintenance solution for engineering. The companies also developed next-generation commercial digital marketing campaigns powered by Accenture Applied Intelligence solutions and accelerators.

CAG senior vice-president Jeffrey Loke said: “By establishing DIVA with Accenture, we hope to continue to foster a culture of innovation and experimentation, by injecting new ways of working within our organisation.

“DIVA is helping CAG implement digital innovations, at speed and at scale, at the enterprise level, serving all CAG departments, including commercial, operations, engineering, IT, and corporate marketing and communications.”