The International Air Transport Association (IATA) has urged the air cargo industry to increase the pace of modernisation and focus on providing high-quality services.

It is noted that January’s cargo performance showed a 7% growth in demand compared to the same period last year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

According to IATA, the industry could be upgraded by adopting simple modern electronic or digital processes, including e-freight.

“Our customers pay a premium to ship by air and they rightly expect modern processes and high-quality services.”

As part of the process, the industry has already started using the e-air waybill (e-AWB), which has been developed collaboratively with industry stakeholders, to remove the requirement for a paper air waybill (AWB).

The IATA has also urged the air cargo industry to to make strong and successful partnerships, as well as meet specific customer requirements while delivering e-commerce, and time and temperature-sensitive cargo such as pharmaceuticals.

IATA director general and CEO Alexandre de Juniac said: “Listening to the customer has never been more important.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“The positive forces currently supporting growth are good news. But our customers are telling us that they expect more. Complicated and convoluted paper-based processes that are basically unchanged from the 16th century are still being used in air cargo today.

“Our customers pay a premium to ship by air and they rightly expect modern processes and high-quality services.”

Airport Technology Excellence Awards - Nominations Closed

Nominations are now closed for the Airport Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
OPS1 by TADERA has won the 2025 Product Launch Award in the Safety and Efficiency category for transforming how airports manage operations and safety. Learn how this integrated, GIS driven platform simplifies inspections, maintenance, and SMS compliance while turning operational data into real time, actionable intelligence.

Discover the Impact