Primera Travel Group’s low-cost airline Primera Air has placed an order to purchase eight Boeing 737 MAX 9 aircraft, worth more than $950m at list prices.
The deal also includes purchase rights for four additional 737 MAX 9s and a lease agreement for eight more aircraft from Air Lease.
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Once delivered, the aircraft will support Primera Air to expand its service between Europe and North America.
Equipped with CFM International LEAP-1B engines, advanced technology winglets and other improvements, the 737 MAX aircraft family is designed to provide improved performance, flexibility and efficiency, with lower per-seat costs and an extended range to the operators.
Primera Air president Andri Ingolfsson said: “The 737 MAX 9 will allow Primera Air to open up nonstop, long-haul routes from Europe to the US with unmatched economics.
“This aircraft has a lower per-seat cost than the current wide body aircraft servicing the transatlantic and the capabilities of this aircraft type will change the economics of the industry.
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By GlobalData“This will open up fantastic possibilities for growth for Primera Air in the future.”
Primera Air currently operates an all-Boeing fleet that features nine next-generation 737-700s and 737-800 aircraft.
The airline serves more than 70 airports across Europe.
Boeing Commercial Airplanes Europe sales vice-president Monty Oliver said: “Primera Air's commitment is a major endorsement of the 737 MAX 9 and its ability to serve new transatlantic markets.
“The MAX 9 will provide Primera Air unmatched efficiency, range, reliability and operating costs, while continuing to provide a premium onboard experience for its passengers.”
Boeing has so far received more than 3,700 orders for 737 MAX aircraft family from 87 customers worldwide.
Image: A Primera Air aircraft. Photo: courtesy of Boeing.
