IT solutions company SITA has acquired MEXIA Interactive, a Canada-based curb-to-gate passenger analytics provider for the air transport industry.
The takeover of MEXIA is set to boost SITA’s existing airport operations, while strengthening its passenger flow management solutions.
SITA believes that the deal will provide its customers with a complete and predictive view of passenger flow information and help them boost operational efficiencies and upgrade services.
SITA CEO Barbara Dalibard said: “Airports increasingly need comprehensive and sophisticated technology solutions that help them meet the continued growth in passenger numbers while improving the overall airport experience.
“This is a market where SITA is strongly focused and where we can deliver real value. With the acquisition of MEXIA, we will strengthen our airport portfolio, providing our customers with automated predictive analytics and detailed passenger flow management throughout the airport.”
MEXIA’s technology recognises and predicts constraints in queues such as check-in, security and taxi lines while monitoring the time spent by travellers in airports.
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Furthermore, MEXIA Interactive enables airports to find non-aeronautical revenue potential by offering shopper numbers, conversion rates, and trends through insights on passengers in the airport.
MEXIA president Glenn Tinley said: “Our groundbreaking technology provides seamless integration with SITA’s Airport Management, Passenger Flow Management, and AirportPulse solutions.
“We are extremely excited about the additional benefit our existing customers will receive from the wider SITA portfolio while helping SITA deliver additional value and benefits to their established customer base.”
After completion of the acquisition, SITA will continue to develop MEXIA’s solutions such as the application of its artificial intelligence (AI) and data science expertise by its team based in Montreal.
SITA will also continuously support all MEXIA Interactive’s existing and future customers.