SITA survey reveals passengers ready for wearable technology

29 September 2014 (Last Updated September 29th, 2014 18:30)

A survey carried out by SITA has revealed that 77% of passengers are comfortable with airport or airline staff using wearable technology, such as smartwatches or glass.

SITA

A survey carried out by SITA has revealed that 77% of passengers are comfortable with airport or airline staff using wearable technology, such as smartwatches or glass.

The SITA/Air Transport World Passenger Survey surveyed passengers travelling through the world's top 30 airports and the results show that out of the 6,277 passengers interviewed, the majority of passengers have no problem with the use of wearable tech to help them on their journey.

While 97% said they carry a smartphone, tablet or laptop when they fly, roughly one in five travel with all three gadgets.

Passengers also said that they want to use technology during all stages of their journey.

Close to 76% are using airline apps, out of which 43% said that the apps had improved their travel experience. There is also a demand for personalised alerts about any delays sent directly to their phones.

Half of the passengers interviewed want to be able to use their smartphones while boarding.

SITA chief executive officer Francesco Violante said: "Travel is better with technology and tech-savvy passengers expect more personalised apps and services consistently delivered on the web, to their phone or tablet.

"Travel is better with technology and tech-savvy passengers expect more personalised apps and services."

"As new technologies such as wearable tech, NFC and iBeacons become commonplace, they present a great opportunity for airlines and airports to engage directly with their passengers to provide efficient services throughout the journey."

Approximately 56% of passengers also wanted connectivity inside the plane, with 54% want to be able to send and receive emails and text messages, as well as make and receive calls during their journey.

Close to 72% are also willing to share personal or location information with service providers to get more personalised services.

Roughly one-third passengers are willing to share information to receive commercial offers. However, approximately 40% said they were willing to share their location information if it reduces airport queues.

The ninth annual SITA-ATW Passenger Survey was conducted across 15 countries worldwide with nearly 6,300 participants. The 15 countries involved in the survey represent 76% of total global passenger traffic.


Image: Passengers have no problem with airport staff using wearable technology. Photo: courtesy of SITA.