COST AVIATION, GrayMatter and INFORM are entering into a strategic partnership to pursue joint go-to-market software solutions catering to ground handling functions at airports.

GroundStar, INFORM’s flagship suite of products, is a comprehensive software solution for optimised aviation processes covering all requirements of airports, airlines, alliances and ground handlers with flexible systems. Some of the key areas covered by the solution include planning, rostering, hub monitoring, transfer management and GSE management. The solution enables not only real-time optimisation of resources, which is of tremendous value to the business, but also supports the demand planning, rostering, roster optimisation and daily disposition of personnel and equipment for all handling processes as well as administrative functions, both in the terminal and on the ramp, individually and as fully integrated turnaround processes. Today GroundStar is in use by over 70 organizations in more than 160 airports worldwide.

GrayMatter’s Airport Analytics (AA+) product is a pre-built enterprise wide analytics solution for Airport Operators consisting of in-depth analysis of Operations, Finance, Commercials, Airline Marketing, Ground Handling, Infrastructure, Survey Analytics, HR, Environment & Safety by integrating data across 10+ airport systems into a centralised data warehouse. AA+ enables business users to do historical data analysis with role based highly intuitive and rich dashboards, real-time data analysis and what-if scenario modelling. The Ground Handling module of AA+ focuses on path-breaking analytics around productivity, quality and profitability derived from resources deployed including employees and equipment. AA+ solution introduces the concept of flight and airline level profitability for the first time in the Aviation industry.

COST AVIATION provides a unique, integrated consulting approach to aviation business combining the expertise and experience of Stuttgart Airport, with a strong network of co-operation partners. COST AVIATION performs in the value chain right from the definition of business needs to translation of the same to tangible guidelines for implementation partners. In the context of this partnership, COST AVIATION will provide aviation business consulting to the customers and educate them about the business needs for solutions like GroundStar and AA+. COST AVIATION will also help the customers to understand how to maximise the benefits that can be obtained from these solutions. It is also notable that Mr. Müller, CEO of COST AVIATION, played a leading role in providing guidance to GrayMatter towards development of the ground handling module within the AA+ solution.

Mr Wolfgang Müller, CEO at COST AVIATION stated "We are looking forward to this partnership as a single step solution for the aviation industry, consisting of COST AVIATION’s business consulting to operational systems provided by INFORM and analytical engine from GrayMatter to complete the picture to manage the magic triangle between productivity, quality and employee satisfaction."

Mr Thomas Schmidt, director aviation division at INFORM stated "We are looking forward to this strategic partnership with COST AVIATION and GrayMatter. It promises the compelling value proposition of an end-to-end business suite for the customers."

Mr Vikas Gupta, CEO at GrayMatter said "We see this partnership as a strategic differentiator with the backward integration it lends to the AA+ solution, in terms of operational systems as well as business advisory. We are excited with the prospect of providing our proven analytics solution to a targeted audience from the ground handling function in airports."

Mr. Muhaimin Saidu – head of airport analytics at GrayMatter added ”We are happy to embark on this strategic journey with COST AVIATION and INFORM and look forward to the joint GTM as a win-win proposition while delivering outstanding value to the customer".