Delta Air Lines recently introduced substantial revisions to its SkyMiles loyalty program. Under the new policy, elite status will be based on the amount of money spent rather than miles flown. This shift, while altering the landscape of elite benefits, has triggered discontent among numerous frequent flyers. Many have expressed their frustration and disappointment on social media platforms, including “X,” (formerly Twitter) where influencers openly shared their dissatisfaction and contemplation of a potential switch to other airlines, highlighted in the Social Media Analytics Platform of GlobalData, a leading data and analytics company,
Smitarani Tripathy, Social Media Analyst at GlobalData, said: “Numerous influencers active on “X” have voiced their discontent regarding the alterations made to Delta Air Lines’ SkyMiles program. This has prompted many customers to contemplate severing their loyalty ties with the airline and exploring alternative options. The prevailing sentiment among these influencers leans overwhelmingly toward negativity, reflecting customers’ perceptions that the Delta Medallion modifications fail to adequately acknowledge their loyalty.”
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Below are a few popular influencer opinions captured by GlobalData’s Social Media Analytics Platform:
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