British Airways has partnered with Learning Rose, which provides support tools for people with disabilities, in order to make travel easier for customers with autism.

Endorsed by the National Autistic society, the guide is easy-to-use and can be downloaded from

Calum Laming, chief customer officer at British Airways said: “At British Airways we welcome more than half a million customers who require special assistance each year and we’re fully committed to making sure our service is accessible to all.

“We’re always looking for ways to improve the experience for customers with visible and non-visible disabilities.

“Our partnership with Learning Rose is just one of the many initiatives we have in place to make flying as stress-free as possible and we’re looking forward to further strengthening and enhancing our partnership going forward.”

Each section describes a different part of the flying experience by using icons and text to describe sights, sounds and smells passengers can expect.

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The partnership includes colleague training and support and colleague consultation sessions for the airline’s staff.

Customers can liaise with the airline’s specialist accessibility team and a dedicated customer care team can discuss and arrange assistance. This includes assistance through the airport and on board, pre-allocation of seats or updating a booking.

Customers can add any requirements to their booking through the ‘Manage My Booking’ tool and there are dedicated check-in areas at London Heathrow Airport for those requiring assistance.

The Visual Guide is the first initiative under the airline’s partnership with Learning Rose. Rebecca Taylor, founder of Learning Rose, said: “I am really proud to partner with British Airways to create a newly updated and expanded Visual Guide and provide additional training and support for the airline’s colleagues.

“I know from both my experience working as cabin crew and from travelling with my son that flying can sometimes be overwhelming for people with autism, so I am delighted to be working with British Airways to help ease any travel anxieties that people with autism may face.”