GlobalData Social Media Analytics dashboard tracks online conversations of Twitter Influencers selected by GlobalData and popular Reddit channels, which enable users to analyze in-depth all critical trends emerging on social platforms in real-time.
The Top 10 Airlines: Share of voice report analyze the leading airline companies across the globe based on the volume of Social Media conversations, which are tracked by GlobalData’s Social Media Platform during the H1 2022 period
The airline industry is holding its grip to meet the pandemic-induced travel demand while the few underlying factors such as rising airfares, staff shortages, and travel protocols in lieu of new disease variants are offsetting the air-travel demand. Among the top 10 list of airlines, American Airlines continued to remain as the top most mentioned airlines among social media conversations, with 15% share of voice in the total number of mentions during H1 2022. The highest spike in social media conversation was observed during mid-January led by a passenger mask dispute.
For more such trends and information, download the report on “Top 10 Most Mentioned Airlines: H1 2022”.
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