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January 15, 2014

Clear Channel installs digital media network at Philadelphia International Airport

Clear Channel Airports has introduced a new indoor digital media network for Philadelphia International Airport (PHL) in Pennsylvania, US.

Clear Channel Airports has introduced a new indoor digital media network for Philadelphia International Airport (PHL) in Pennsylvania, US.

The new eco-friendly digital technology features two 15ft video walls and 8 vertical column displays, allowing passengers to view synchronized digital content at the highest traffic corridor in the airport.

The media solution also has twenty-five 70in screens running throughout the concourses and bag-claim areas.

"This digital media network will offer prolonged and direct exposure."

Clear Channel Airports airport development senior vice-president John Moyer said: "Philadelphia International is among the first airports in the U.S. to introduce synchronised digital content to its advertising and passenger engagement programme.

"This digital media network will offer prolonged and direct exposure, allowing brands and products to engage travelers as they move around the terminals."

According to Clear Channel Airports, the new solution enhances the passenger experience while allowing advertisers and sponsors to connect with millions of travelers in even more valuable ways.

It also offers a powerful new advertising platform that delivers messages from local and national brands to large numbers of sought-after business and leisure decision-makers

Clear Channel Airports has already signed on a number of major brands to use its network including US Airways, Radisson Blu Hotels & Resorts, Barracuda Networks, Saint Joseph’s University and the Philadelphia Museum of Art.

The new technology installations are part of a seven-year contract awarded to Clear Channel Airports by the City of Philadelphia in 2013.

Clear Channel Airports has been offering advertising and marketing programs at Philadelphia International Airport since 2006.

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