Sydney Airport retail general manager Glyn Williams (left) and APN Outdoor CEO and MD James Warburton. Credit: © APN Outdoor.

Australian outdoor advertising company APN Outdoor has extended its strategic partnership agreement with Sydney Airport.

Under the terms of the 5.5-year agreement, APN Outdoor will cover advertising assets across all domestic and international terminals. The contract also includes external billboards approaching and within the Sydney Airport precinct.

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The contract extension will add the T3 domestic terminal to APN Outdoor’s current assets at the T1 International terminal and the T2 domestic terminal.

Starting 1 July, APN Outdoor will take on the rights to T3.

“We are very proud to be its advertising partner and delighted to be able to extend and expand our relationship with the airport.”

This is the first time Sydney Airport has worked with one advertising provider across external billboards and all its terminals. The extension of the T1 and T2 agreement is effective next January.

According to the terms of the new agreement, Sydney Airport will upgrade existing advertising assets and develop new assets at T3.

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APN Outdoor CEO and managing director James Warburton said: “Sydney Airport is the gateway to Australia and we are very proud to be its advertising partner and delighted to be able to extend and expand our relationship with the airport.

“The addition of T3 to our existing contracts for T1 and T2 creates a fantastic opportunity for Sydney Airport, APN Outdoor, marketers and agencies to create new and innovative marketing campaigns across Australia’s busiest airport.

“At the same time, we will capitalise on Dn’A – APN Outdoor’s new industry-leading data and analytics capability – to help create more engaging and effective campaigns for advertisers at Sydney Airport, as well as furthering our investment in research to deepen our understanding of airport audiences.”

The expansion and extension of APN Outdoor’s agreement with Sydney Airport comes after the addition of Queenstown Airport to the company’s New Zealand airport assets earlier this year.

APN Outdoor also renewed its contracts with Christchurch Airport and Adelaide & Parafield Airports.