The travel & tourism industry continues to be a hotbed of patent innovation. Activity is driven by a greater desire from consumers for personalized offerings that heighten the traveler experience, and the growing importance of technologies such as artificial intelligence, cybersecurity, Internet of Things, and cloud. In the last three years alone, there have been over 14,000 patents filed and granted in the travel & tourism industry, according to GlobalData’s report on Artificial intelligence in travel & tourism: AI in travel personalization. Buy the report here.

Smarter leaders trust GlobalData

According to GlobalData’s Technology Foresights, which uses over 11,000 patents to analyze innovation intensity for the travel & tourism industry, there are 10+ innovation areas that will shape the future of the industry.

AI in travel personalization is a key innovation area in artificial intelligence

AI in travel personalization refers to the use of artificial intelligence technologies to personalize and enhance the travel experience for individuals. It involves analyzing user data, preferences, and behavior patterns to provide tailored recommendations, optimize travel arrangements, and improve customer satisfaction.

GlobalData’s analysis also uncovers the companies at the forefront of each AI in travel personalization and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 30+ companies, spanning technology vendors, established travel & tourism companies, and up-and-coming start-ups engaged in the development and application of AI in travel personalization.

Key players in AI in travel personalization – a disruptive innovation in the travel & tourism industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.   

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.  

Patent volumes related to AI in travel personalization

Company Total patents (2010 - 2022) Premium intelligence on the world's largest companies
Yanolja 3 Unlock Company Profile
Amadeus IT Group 53 Unlock Company Profile
Zhuhai Unicook Technology 2 Unlock Company Profile
China South Industries Group 2 Unlock Company Profile
Sabre 5 Unlock Company Profile
Alibaba Group 10 Unlock Company Profile
PCI Technology Group 1 Unlock Company Profile
Guest-Tek Interactive Entertainment 11 Unlock Company Profile Group 11 Unlock Company Profile
Uber Technologies 4 Unlock Company Profile
China United Network Communications 1 Unlock Company Profile
Gurunavi 27 Unlock Company Profile
Shenzhen Saiyi Technology Development 1 Unlock Company Profile
eBay 2 Unlock Company Profile
Chi Information Technology 1 Unlock Company Profile
Toyota Motor 11 Unlock Company Profile
China Unicom (Hong Kong) 1 Unlock Company Profile
Zte Ict Technologies 1 Unlock Company Profile
Zhejiang Koubei Network Technology 4 Unlock Company Profile
Ant Group 4 Unlock Company Profile
Didi Global 20 Unlock Company Profile
Beijing Mafengwo Network Technology 1 Unlock Company Profile
Kingdee International Software Group 1 Unlock Company Profile
NEC 5 Unlock Company Profile
Alphabet 9 Unlock Company Profile
Toast 5 Unlock Company Profile
SITA 1 Unlock Company Profile
Meituan 3 Unlock Company Profile
Shanghai Joyu Culture Communication 1 Unlock Company Profile
Airbnb 20 Unlock Company Profile
Tencent 2 Unlock Company Profile
Guangdong Oppo Mobile Telecommunications 1 Unlock Company Profile

Source: GlobalData Patent Analytics Group is one of the leading patent filers in travel personalization. It was granted three patents in July alone, including one for computer program products for inferring which fare classes are available. This helps to show class availability for a specific flight or flights. Airbnb is another leading filer, with two relevant patents granted in August 2023, including one  for a system and a method that are disclosed for optimally ranking and indexing accommodation listing information based on a set of constraints corresponding to a travel activity goal input on a client device. Some other key patent filers in the travel & tourism industry include Amadeus, SITA, and Sabre, all of which are travel tech specialists.

Personalization is becoming increasingly important for companies in the travel and tourism industry, and is, in fact, a central part of any thriving travel company’s strategy as consumers strive for ever-more-unique and personalized experiences over a commoditized travel product. Unsurprisingly, travel intermediaries and travel tech players lead the way, thanks to their operation of both front and back-end travel platforms.

In terms of application diversity, Amadeus IT Group leads the pack, while Sabre and Meituan are in the second and third positions, respectively. By means of geographic reach, Yanolja held the top position, followed by Amadeus IT Group and Zhuhai Unicook Technology.

To further understand the key themes and technologies disrupting the travel & tourism industry, access GlobalData’s latest thematic research report on Artificial Intelligence (AI) in Travel and Tourism.

Premium Insights


The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.