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February 12, 2013

New IT technologies to shape global travel by 2015

Innovation in IT technologies will shape the way passengers use travel services by 2015, according to a new survey by SITA.

By admin-demo

Edinburgh airport

Innovation in IT technologies will shape the way passengers use travel services by 2015, according to a new survey by SITA.

Over the next three years IT technology used by airlines, airports and passengers will change significantly, according to the Flying into the Future report.

The report also projects that the passenger journeys will take place in mobile and social platforms as airlines and airports tap these huge information sources to deliver new services and operational enhancements.

SITA Market Insight director Nigel Pickford said that information technology has already had a major influence on air travel.

"And with the number of global travellers expected to double by 2030, it will continue to lead the way for the industry," Pickford said.

"Our survey analysis shows four major IT trends, which will shape the entire travel experience, from how we book flights to how we interact with airlines and airports during the journey, to the kinds of services we expect."

By 2015, both airlines and airports are also expected to leverage the web and the mobile phone as the top two sales channels.

Around 90% of airlines will offer mobile check-in by 2015, up from the current 50%, which is mainly due to passengers’ usage of 2D boarding passes or contactless technology, such as near field communications (NFC), at boarding gates, fast-track security zones and for accessing premium passenger lounges.

"Over the next three years IT technology used by airlines, airports and passengers will change significantly."

SITA also projects that passenger services will turn out to be more mobile and social, with nine out of ten airlines and airports expected to offer flight updates through smart phone apps.

Investments in business intelligence are expected to rise through the period as 80% of airports and airlines would invest in these solutions to enhance passenger service and satisfaction.

According to Pickford, passengers’ requirements and preferences are changing and they demand more control.

"They expect transformation in both the kinds of services airlines and airports offer, and the way they communicate with them," Pickford added.

"At the same time, the industry is investing in business intelligence solutions and collaborating more to increase operational efficiency and improve customer service and loyalty."


Image: Scotland’s Edinburgh Airport offers passengers flight updates via smart phone apps that allow tracking their flights, access terminal maps and reserve parking spots prior to their arrival.

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