Birmingham International Airport in the UK has awarded a two-year consultancy contract to aviation route development specialists ASM.
ASM will provide campaign management support and market research for the airport’s market development operation.
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Birmingham International Airport’s chief executive officer Paul Kehoe said that ASM will collaborate with the airport’s in-house team to focus on potential clients and markets.
The airport plans to attract new airlines and increase air traffic in Birmingham as only 36% of its catchment area currently use the facility.
Kehoe said that ASM’s assistance will help the airport reach its target of 18 million travellers by 2020.
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