A new report from US-based IT company Unisys has concluded that airports need to adopt more modern analytics solutions to encourage digital transformation at airports.
The report was based on a Unisys survey of 29 airport executives and industry professionals at the Airports Council International (ACI) – North America Annual Conference and General Assembly held in Montreal, Canada.
Of those surveyed, about 59% had plans to invest in advanced analytics solutions in the next five years, while 3% had no plans to invest in such solutions.
Around 31% of the respondents claimed to be using advanced analytics tools already.
Unisys Travel and Transportation vice-president and global head Dheeraj Kohli said: “This survey makes it clear that airports today realise how critical digital transformation is in order to stay competitive and achieve success in the future.
“As a provider of innovative airport solutions, Unisys understands how valuable advanced analytics can be for airports.
“Not only can they be used across a wide range of airport operations, but the data generated through advanced and predictive analytics tools can also help airports improve the experience they offer, and, just as importantly, bolster their own efficiency, organisation and profitability.”
The research revealed that respondents are keen to implement advanced analytics solutions across a wide range of airport operations and passenger services.
About 27% of those surveyed said they would use advanced analytics solutions to evaluate passenger flow, while 22% would use them for geolocation and wayfinding, 22% would use them for airport operations and asset tracking, and 15% would implement the solutions to analyse passenger retail habits.
For 27% of the respondents, compatibility with current airport systems is a major concern hindering the effective implementation of advanced analytics solution, while other issues included insufficient budget (24%), lack of proper resources (18%) and security or privacy issues (18%).