Tourism New Zealand has signed a new memorandum of understanding (MoU) with Auckland Airport, as part of efforts to strengthen ties.
The MoU will not only serve as an additional boost to their previous partnerships but will also promote New Zealand to overseas travellers through advertising, PR activity, and by working closely with trade partners.
Tourism New Zealand chief executive Kevin Bowler said: "Together we've identified that by continuing our work together in a more structured and coordinated way we can maximise growth from our key markets."
As part of the three-year agreement, Tourism New Zealand will provide its specialist market knowledge and destination marketing New Zealand expertise to Auckland Airport.
Auckland Airport will be responsible for work on route development and seat capacity growth.
Auckland Airport chief executive Adrian Littlewood said: "Our two organisations have worked together for a number of years to grow the number of New Zealand visitors from key overseas markets.
"This new partnership will ensure we are even more focused on working together, identifying what is needed to boost visitor numbers from new and emerging markets, and determining how we can best invest our resources to benefit New Zealand's tourism industry."
The JV will also work on providing a better coordinated approach to the promotion of New Zealand in overseas markets.
Mr Bowler added: "For example, in Australia we're looking to build demand for Perth to Auckland services by targeting the outbound market in Perth, whereas in the American markets we'll look to expand in the east coast, and in China look to emphasise quality group travel and mono New Zealand travel in the Free Independent Traveller market."
Image: The international terminal at Auckland International Airport, New Zealand.. Photo: courtesy of Wangi.