The Ministry for Primary Industries (MPI) is trialling new hologram technology at New Zealand’s Auckland International Airport in a bid to educate international passengers about the importance of biosecurity at the border.
The prototype hologram deployed at the airport will provide a 3D display of biosecurity risk items and explain the reason why they are not welcomed in the country.
MPI Detection Technology manager Brett Hickman said: “This is an experiment to test if new technology can be used as a communications tool to reach the public more effectively than our current static signage at the airport.”
“The concept here is to create an eye-catching display that really grabs the attention of arriving passengers.”
The display will show 3D images of prohibited items and how they can be a reason for a potential damage.
The hologram display will be installed on top of a purpose-built unit that also functions as an amnesty bin for travellers to dispose of any potential biosecurity risk goods that might be in their hand luggage.
Developed by New Zealand-based company Point Zero, the hologram technology will undergo a six-month trial in different locations within the arrivals area of the airport.
MPI will be responsible for monitoring the number of people stopping to look at the display, as well as the quantity of biosecurity risk goods disposed of in the bin.