Malpensa airport goes live with new Bluetooth passenger tracking system

26 July 2012 (Last Updated July 26th, 2012 18:30)

Italy's Milan Malpensa airport operator, SEA, has implemented a Bluetooth passenger tracking system, developed by Scottish company Amor Group.

Milano airport

Italy's Milan Malpensa airport operator, SEA, has implemented a Bluetooth passenger tracking system, developed by Scottish company Amor Group.

The system automatically monitors and measures airport journey and queuing times by tracking passengers' Bluetooth mobile phone signals.

The Airport Collaboration Database (ChromaACDB) will help to manage queues and improve the overall passenger experience.

ChromaACDB is part of Amor's Chroma airport product suite that tracks Bluetooth signals from' mobile devices through BlipTrack software, allowing the airport to efficiently and pro-actively manage terminal operations.

"SEA will be able to establish and monitor service levels in order to drive an increase in performance across the airport."

Amor Group Transport sector director Martin Bowman said that the system offers greater insight into the passenger journey, providing airport management with effective resources in line with demand and enabling more efficient operations at peak periods.

"As a result, SEA will be able to establish and monitor service levels in order to drive an increase in performance across the airport," Bowman said.

"ChromaACDB and BlipTrack™ will give us a clear picture of passenger movements, allowing us to provide the best service we can and proactively manage service levels before any issues arise," said SEA Customer Care head Giorgio Medici.

Following the successful completion at Malpensa airport, Amor Group will also deliver its ChromaACDB system to be installed at another SEA-managed Italian airport, Milan Linate, by late 2012.


Image: Milan Malpensa is Italy's second largest airport and handles 19 million passengers every year. Photo: courtesy of Trg.