Finland's air navigation service provider and airport operator Finavia has unveiled the new ArtCinema at Helsinki Airport to showcase works by Finnish media artists.
Through ArtCinema, which is part of the Art Port concept launched in the World Design Capital year, the airport will exhibit monthly themes from popular Finnish media artists over a six-month period starting October.
Located at gate 37, the ArtCinema is open to all passengers, with non-stop video works displayed in the art gallery room.
The first theme at the new ArtCinema explores people's relationship with nature.
The exhibition includes A Finnish Fable 2011 by Niina Suominen , Lau Nau: Valolle by Sami Sänpäkkilä , Smile of Mona Lisa by Alli Savolainen , Contrapuntal - Sawdust Theme by Jani Ruscica , Embarkation by Sini Pelkki and Rovaniemi 200704 Edit by Samuli Alapuranen.
ArtCinema media art exhibition curator Anna Forsman said that the general public may not be very familiar with media art.
"Passengers at the airport come from different cultures and settings. Many of them have had no previous contact with media art, which uses digital communication technologies, often in combination with other forms of art, such as film, music, video, installation, theatre or performance art," Forsman noted.
Finavia's art concept aims to offer passengers a stopping point in the hectic airport environment.
Airport director Ville Haapasaari said that passengers seem to appreciate this kind of airport experience.
"In the passengers' minds, this is one way that Helsinki Airport differentiates itself from competing transit airports. Furthermore, it works to improve passenger satisfaction," Haapasaari added.
Image: New ArtCinema at Helsinki Airport will exhibit works by Finnish media artists. Photo: courtesy of Finavia.