New Zealand's Auckland Airport said it will invest several millions of dollars in Asia over the next two to three years to cash in on the continent's growing volume of passenger traffic.
Asia has the potential to help New Zealand overcome its economic slump by opening new doors for tourists, according to the airport.
Investing in Asia could even bring in more tourists than the 2011 Rugby World Cup (RWC), an airport official said.
New Zealand is expected to gain an estimated $507m of economic benefits from the 2011 RWC alone.
Auckland Airport will see 250,000 extra passengers travel through its gates over the next five years from Asia.
The airport is also investing in building partnerships with new and existing airlines to establish Auckland as a preferred destination.