If the hype is to be believed, the customer service experience is about to undergo a fundamental change. Beacons emitting a Bluetooth signal are starting to appear in shops to guide customers around the store, provide additional product information, and even to pay without the need to join a checkout queue - improving the overall shopping experience!
Airlines are also starting to see the potential of beacons and are teaming up with SITA's strategic technology research team, SITA Lab, to open the door to new groundbreaking services that could enhance the passenger experience at the airport.
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