Want to keep abreast of the latest social media trends that matter to your business? GlobalData’s Social Media Insight reports are here to assist you.
Prepared based on GlobalData’s Social Media Analytics dashboard that tracks online conversations of Twitter Influencers (selected by GlobalData) and popular Reddit channels, these reports help you analyse in-depth the critical trends emerging on social media platforms in real-time.
Read through GlobalData’s latest report ‘Top 10 Airlines: Share of Voice H2 2021’, which identifies and analyses the leading airline companies across the globe based on the volume of Social Media conversations.
American Airlines emerged as the most mentioned airline among Influencer conversations, with 33% growth in discussions during H2 2021 over H1 2021. The company saw a huge conversation spike when it announced mass cancellations of flights owing to staff shortages and bad weather.
Delta Air Lines was the next most mentioned airline, with 40% growth in conversations in H2 2021. The conversations for Delta Air Lines peaked when the company raised health premiums for unvaccinated staff by $200 a month.
Air India reported highest growth (178%) in volume of conversations in H2 2021 over H1 2021 among all airlines analysed in this study. The conversation spike for Air India was observed when Tata Group won the bid to acquire debt-ridden Air India from the Indian government.
For more such trends and information, download the report on Top 10 Airlines: Share of Voice for H2 2021.