Join Our Newsletter - Get important industry news and analysis sent to your inbox – sign up to our e-Newsletter here
X

Biggest influencers in Airlines in Q4 2020: Top individuals and companies to follow

09 Feb 2021 (Last Updated February 9th, 2021 15:19)

GlobalData research has found the top influencers in Airlines based on their performance and engagement online.

Biggest influencers in Airlines in Q4 2020: Top individuals and companies to follow
Credit: Jag_cz, Shutterstock.com.

Using research from GlobalData’s Influencer platform, Airport Technology has named ten of the most influential people and companies in Airlines on Twitter during Q4 2020.

Biggest influencers in Airlines: The top ten in Q4 2020

 1. Isaac Alexander (@jetcitystar)

Isaac Alexander is the chief editor of the Jet City Star blog, where he covers news and information on the aerospace and aviation industry. He previously served as aircraft engine mechanic for the US Navy where he worked as the powerplant mechanic on the GE F404 and F414 engines of the McDonnell Douglas F/A-18 Hornet and Boeing F/A-18E/F Hornet.

Alexander previously co-founded and served as the director of publicity for the Maelstrom International Fantastic Film Festival.

Twitter followers: 16,856

GlobalData influencer score: 100

 2. Alex Macheras (@AlexInAir)

Alex Macheras is an aviation analyst who discusses global aviation industry news on international news networks such as CNN, BBC News, Sky News, Al Jazeera and ITV, among others. He collaborates with airline sector experts, leaders and policy makers, who have a global outlook on aviation and presents the latest aviation news from across the world.

Macheras writes columns for the Gulf Times and other travel and aviation magazines. He is also a speaker who attends various global aviation conferences apart from the United Nations International Civil Aviation Organisation (ICAO) General Assembly.

Twitter followers: 45,624

GlobalData influencer score: 75

 3. Jon Ostrower (@jonostrower)

Jon Ostrower is the chief editor of The Air Current, a website providing news and business insights on the aviation industry. Previously, he served in various capacities at top global media houses including CNN and the Wall Street Journal, reporting on the aviation sector and global aerospace industry.

Ostrower has also worked as editor at FlightGlobal, a website covering aviation and aerospace news, and Flight International Magazine, an aerospace focussed monthly magazine.

Twitter followers: 91,560

GlobalData influencer score: 74

4. Jason Rabinowitz (@AirlineFlyer)

Jason Rabinowitz is head of Airline Research at The Airline Tariff Publishing Company (ATPCO), a company which collects and distributes fare data for the airline industry. He specialises in airline amenities product, gathering data from hundreds of airlines about airline passenger experience.

Rabinowitz and his team partner with airline companies for obtaining latest and updated data and incorporate the same in flight booking tools for Expedia, Google Flights and Sabre.

Twitter followers: 48,123

GlobalData influencer score: 61

 5. Tim Robinson (@RAeSTimR)

Tim Robinson is the chief editor of AEROSPACE, the main magazine of the Royal Aeronautical Society, a flagship organisation striving for the development of the aerospace community and advancement of aeronautical science.

Robinson specialises in environment science, transportation, and travel and has appeared on BBC, CNN, and Irish Times. He covers various air shows including the biannual Farnborough Air Show, which is the most coveted event in the international aerospace industry.

Twitter followers: 23,080

GlobalData influencer score: 59

 6. Henry Harteveldt (@hharteveldt)

Henry Harteveldt is president of Atmosphere Research Group, a company providing independent market research and perspective to the international travel industry. He is a travel industry analyst and advisor to various travel-based companies across the globe, specialising in aviation, lodging/hospitality and cruise.

Harteveldt has previously worked as vice president for Forrester Research, a market research company. His focus areas are advertising and marketing, brand strategy and positioning, digital commerce strategy and travel distribution.

Twitter followers: 21,932

GlobalData influencer score: 54

7. Seth Miller (@WandrMe)

Seth Miller is the founder and editor-in-chief of PaxEx.Aero, a website providing consulting services and expert analysis on airline passenger experience. He is a loyalty market analyst with extensive experience in the travel and IT sectors.

Miller is also the owner of Wandering Aramean, a company offering analysis and insight on loyalty programmes predominantly in the travel industry. He specialises in in-flight connectivity and entertainment, loyalty analytics and IT strategy.

Twitter followers: 17,520

GlobalData influencer score: 54

8. Ben Mutzabaugh (@benmutzabaugh)

Ben Mutzabaugh is senior aviation editor at The Points Guy, a website providing travel industry news and analysis, where he heads the airlines coverage team. He has vast experience in reporting and also started Today in the Sky, an aviation blog, which has had a 17-year run.

Mutzabaugh is an expert in media and communication, and specialises in editing, storytelling and modifying content to cater to the interests of the target audience. He has previously worked at USA Today, a daily newspaper, as an airline reporter.

Twitter followers: 180,797

GlobalData influencer score: 53

9. Steve Trimble (@TheDEWLine)

Steve Trimble is a defence editor at Aviation Week, a news provider to the worldwide aviation and defence sectors. He started his journalistic career more than 20 years ago and worked for various military-based websites as part of their editorial teams.

Trimble reported on aviation industry across continents for various publications and websites such as FlightGloblal and Military.com. He mainly reports on defence related developments such as missiles, space and military aviation.

Twitter followers: 20,922

GlobalData influencer score: 51

10. Jamie Freed (@Jamie_Freed)

Jamie Freed is chief correspondent for Asia aviation and defence at Reuters, working out of the agency’s Sydney office in Australia. She is the lead reporter and manages the team reporting on airlines, aviation and defence procurement in the Asia-Pacific region.

Freed previously worked with reputed organisations such as The Sydney Morning Herald and The Australian Financial Review, where she covered the mining, oil and gas, tourism and business travel sectors. She also received the Aviation Journalist of the Year for 2015, presented by the Australasian Aviation Press Club.

Twitter followers: 7,516

GlobalData influencer score: 49

 Methodology

GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.