Redline Communications Group, a leading global provider of specialised broadband wireless solutions, has announced the opening of a new branch office and warehouse facility in Dubai, UAE as part of the company’s plan to expand its existing presence in key growth markets like the Middle East.

The new subsidiary office is part of a broader programme of investment that Redline is making in the Middle East, which also includes the hiring of additional staffing, new channel partnerships, increased sales and marketing and corporate citizenship.

The expanded presence in Dubai will allow Redline to increase its level of service to clients and partners across the Middle East and deliver more advanced and high-value solutions. Redline already serves a number of key clients in the region, spanning multiple sectors, including telecommunications, oil and gas, and government.

For example, in Oman, Redline is an integral part of a project to replace oil company Petroleum Development Oman’s wireless field communications network. Redline’s specialised wireless broadband products are the cornerstone of a system that will connect over 5,000 well heads, rigs, semi-mobile units, and gathering stations, providing reliable and resilient data gathering from drilling units, remote stations and well heads. It will also support advanced services such as video surveillance and will offer voice and wireless data services to mobile field maintenance crews.

Redline is also working closely with telecom service providers Saudi Telecom Company (STC), Zain, Etisalat, Orascom and Du, all of whom support the adoption of wireless communications to deliver connectivity and access to business, government and consumers.

"Today’s announcement signals our intention to strengthen our commitment to the Middle Eastern region. We have been selling into the region for many years, but this new office and warehouse will allow us to bring our team and products even closer to our customers and partners as we work to deliver new solutions and provide ongoing support to our key customers," said Eric Melka, Redline CEO. "We see significant business opportunity in the Middle East and we are actively engaged in becoming an integral part of the community."

"We welcome Redline’s increased presence in the Middle East," said Dr Samer Taha, CEO of Waseela, a key Redline partner based in Amman, Jordan, with regional offices in Dubai, Riyadh, Dammam and Jeddah. "We value our relationship with Redline and look forward to working together to use their solutions to deliver real value to our end-customers and to drive the development of the region’s economic and social systems."