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  1. Analysis
March 15, 2022

North America is seeing a hiring boom in airport industry digital media roles

Some parts of the world are investing more heavily in digital media roles than others

By Data Journalism Team

North America extended its dominance for digital media hiring among airport industry companies in the three months ending January.

The number of roles in North America made up 62.3% of total digital media jobs – up from 40.8% in the same quarter last year.

That was followed by Asia-Pacific, which saw a 1.3 year-on-year percentage point change in digital media roles.

The figures are compiled by GlobalData, who track the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.

GlobalData's thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.

These key themes, which include digital media, are chosen to cover "any issue that keeps a CEO awake at night".

By tracking them across job advertisements it allows us to see which companies are leading the way on specific issues and which are dragging their heels - and importantly where the market is expanding and contracting.

Which countries are seeing the most growth for digital media job ads in the airport industry?

The fastest growing country was the United States, which saw 40.8% of all digital media job adverts in the three months ending January 2021, increasing to 62.3% in the three months ending January.

That was followed by Hungary (up 3.1 percentage points), India (up 1.6), and Germany (up 0.9).

The top country for digital media roles in the airport industry is the United States which saw 62.3% of all roles advertised in the three months ending January.

Which cities are the biggest hubs for digital media workers in the airport industry?

Some 9.9% of all airport industry digital media roles were advertised in Atlanta (United States) in the three months ending January - more than any other city.

That was followed by Central (United States) with 9.9%, Chicago (United States) with 4.2%, and Orlando (United States) with 2.8%.

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